The Story of Livermore Trophies and Tees

Livermore Trophies and Tees was started in 1977 when the owners, Bill and Dianna Geyer were trying to find awards for a school competition. We tried in vain to buy some medals at a valley store but were repeatedly put off. On a visit to Vallejo we visited their local supplier and were quickly accomodated.

In the weeks that followed we discussed the idea of opening a store in Livermore to serve the valley. We opened in November of 1977 with a small 400 square foot store in a small mall.

The business grew quickly and in 1981 we doubled our business with a move downstairs in the same mall, adding tee shirt printing and expanding to 900 square feet. With the excitement of the 49ers Super Bowl wins back to back, we added pro licensed caps, jackets and clothing to our lines. With the increase in product we looked to our friend Barbara to come to work for us.

In the summer of 1989 we made a one block move to a separate building and doubled our size again just in time for the battle of the bay between the A's and the Giants. The day of the earthquake and the 3rd game of the world series, a great customer for Giants memorabilia was in the store as the tremblor began. As we comforted each other, we became acquainted and a few weeks later, her son Matt became our newest employee. (Along with an A's - Giants rivalry between him and us)

Due to circumstances beyond our control, in January of 1993 our store became flooded and we were forced into temporary quarters for 2 months. In the process we realized that our store was too small again and began looking for larger facilities. As luck would have it, a mere three blocks away was a vacant store with 5600 square feet. Such a big store, we thought we would never fill it, but here we are today with every inch full of plaques, trophies, tee shirts and sports memorabilia , from14kt charms to replica championship rings , baby outfits starting at 3 months to jackets up to size XXXL. We have added three more engraving machines along the way, in addition to two embroidery machines that makes us say "We Can Do Everything." As our three sons ( Jim, Jerry & Michael) grew up, they all contributed to the growth of the business by making trophies and helping customers with their purchases. In addition, other family members helping out are Dianna's parents, Irene (custom sewing) and Lloyd (custom woodworking and frames ) .Also, Jim and his wife Krystal help us in the busy seasons to allow us to get away occasionally.

This is when we developed our "pro-corner" membership - giving our members 20% off our already great prices ( except at sale time when they get an extra 5% off the sale prices). In addition to the discount, pro corner members recieve a great looking polo shirt of their favorite team and quarterly newsletters will let you know when new and special merchandise arrives. We also offer free gift wrap for our members.

All of us are very excited about the possibilities which exist on the internet to promote our business. We also hope to promote your businesses with incentive awards, advertising specialties and other promotional items. Caps, jackets, uniforms and polo shirts can be lettered, screened, embroidered and personalized to your specifications with your logo or our designers can create one for you.

Our pro sports memorabilia and apparel is a great representation of our local teams and players for the enthusiast in all of us.